Implora Urban Lip Cream Matte - 18 Ruby
Implora Urban Lip Cream Matte - 18 Ruby is a cool-toned red lipstick in a matte finish (full, flat colour with no shine), hex #7D2227. It sits in the deep range and suits cool and neutral undertones.
#7D2227 RGB 125, 34, 39 Matte
Colour values
| Hex | #7D2227 |
|---|---|
| RGB | 125, 34, 39 |
| L* | 28.52 |
| a* | 39.31 |
| b* | 19.79 |
| Chroma | 44.02 |
| Hue angle | 26.72° |
| Undertone | Cool |
| Depth | Deep |
| Colour family | Red |
| Saturation | Vivid |
| Finish | Matte: full, flat colour with no shine |
| Brand | Implora |
| Viola id | lip-1859 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests Implora Urban Lip Cream Matte - 18 Ruby works with cool and neutral undertones.
Its deep depth sits most naturally on medium, tan and deep skin.
A matte finish shows Urban Lip Cream Matte - 18 Ruby's full, flat colour with no shine, so it reads on the lips very close to its hex.
Closest shades from other brands
Shades from other brands within ΔE 5.0 of Implora Urban Lip Cream Matte - 18 Ruby, closest first.
Last verified . How we measure.