Viola

Implora Urban Lip Cream Matte - 05 Allure

Implora Urban Lip Cream Matte - 05 Allure is a cool-toned pink lipstick in a matte finish (full, flat colour with no shine), hex #BD4E66. It sits in the medium range and suits cool and neutral undertones.

Colour values

Hex #BD4E66
RGB 189, 78, 102
L* 48.55
a* 46.81
b* 9.11
Chroma 47.69
Hue angle 11.02°
Undertone Cool
Depth Medium
Colour family Pink
Saturation Vivid
Finish Matte: full, flat colour with no shine
Brand Implora
Viola id lip-1846
Last verified 2026-10-24

Who it suits

Colour theory suggests Implora Urban Lip Cream Matte - 05 Allure works with cool and neutral undertones.

Its medium depth sits most naturally on fair, light, medium, tan and deep skin.

A matte finish shows Urban Lip Cream Matte - 05 Allure's full, flat colour with no shine, so it reads on the lips very close to its hex.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of Implora Urban Lip Cream Matte - 05 Allure, closest first.

All dupes for Implora Urban Lip Cream Matte - 05 Allure

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