e.l.f. Rich Red
e.l.f. Rich Red is a neutral-toned red lipstick in a matte finish (full, flat colour with no shine), hex #C63232. It sits in the medium-deep range and suits cool, neutral and warm undertones.
#C63232 RGB 198, 50, 50 Matte
Colour values
| Hex | #C63232 |
|---|---|
| RGB | 198, 50, 50 |
| L* | 44.97 |
| a* | 57.59 |
| b* | 35.96 |
| Chroma | 67.89 |
| Hue angle | 31.98° |
| Undertone | Neutral |
| Depth | Medium-deep |
| Colour family | Red |
| Saturation | Vivid |
| Finish | Matte: full, flat colour with no shine |
| Brand | e.l.f. |
| Viola id | lip-0555 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests e.l.f. Rich Red works with cool, neutral and warm undertones.
Its medium-deep depth sits most naturally on medium, tan and deep skin.
A matte finish shows Rich Red's full, flat colour with no shine, so it reads on the lips very close to its hex.
Closest shades from other brands
Shades from other brands within ΔE 5.0 of e.l.f. Rich Red, closest first.
Last verified . How we measure.