Viola

Dior 991 Bold Amethyst

Dior 991 Bold Amethyst is a cool-toned mauve lipstick in a matte finish (full, flat colour with no shine), hex #604751. It sits in the deep range and suits cool and neutral undertones.

Colour values

Hex #604751
RGB 96, 71, 81
L* 33.11
a* 12.46
b* -1.79
Chroma 12.59
Hue angle 351.83°
Undertone Cool
Depth Deep
Colour family Mauve
Saturation Soft
Finish Matte: full, flat colour with no shine
Brand Dior
Viola id lip-0534
Last verified 2026-10-24

Who it suits

Colour theory suggests Dior 991 Bold Amethyst works with cool and neutral undertones.

Its deep depth sits most naturally on medium, tan and deep skin.

A matte finish shows 991 Bold Amethyst's full, flat colour with no shine, so it reads on the lips very close to its hex.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of Dior 991 Bold Amethyst, closest first.

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Last verified . How we measure.