Viola

Dior 964 Ambitious Matte

Dior 964 Ambitious Matte is a cool-toned red lipstick in a matte finish (full, flat colour with no shine), hex #A05357. It sits in the medium-deep range and suits cool and neutral undertones.

Colour values

Hex #A05357
RGB 160, 83, 87
L* 44.73
a* 32.17
b* 12.22
Chroma 34.42
Hue angle 20.80°
Undertone Cool
Depth Medium-deep
Colour family Red
Saturation Muted
Finish Matte: full, flat colour with no shine
Brand Dior
Viola id lip-0526
Last verified 2026-10-24

Who it suits

Colour theory suggests Dior 964 Ambitious Matte works with cool and neutral undertones.

Its medium-deep depth sits most naturally on medium, tan and deep skin.

A matte finish shows 964 Ambitious Matte's full, flat colour with no shine, so it reads on the lips very close to its hex.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of Dior 964 Ambitious Matte, closest first.

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