Viola

Dior 669

Dior 669 is a cool-toned red lipstick in a gloss finish (shiny and wet-looking; colour payoff ranges from sheer to intense depending on the formula), hex #DA5E6D. It sits in the medium range and suits cool and neutral undertones.

Colour values

Hex #DA5E6D
RGB 218, 94, 109
L* 56.11
a* 49.88
b* 16.16
Chroma 52.43
Hue angle 17.95°
Undertone Cool
Depth Medium
Colour family Red
Saturation Vivid
Finish Gloss: shiny and wet-looking; colour payoff ranges from sheer to intense depending on the formula
Brand Dior
Viola id lip-0469
Last verified 2026-10-24

Who it suits

Colour theory suggests Dior 669 works with cool and neutral undertones.

Its medium depth sits most naturally on fair, light, medium, tan and deep skin.

A gloss finish is shiny and often sheer, so 669 can read lighter and more translucent on the lips than its hex; payoff depends on the formula.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of Dior 669, closest first.

All dupes for Dior 669

Similar shades from Dior

Try it now Shop

Last verified . How we measure.