Viola

Butter London Loved Up - sassy berry-red cream

Butter London Loved Up - sassy berry-red cream is a cool-toned red lipstick in a matte finish (full, flat colour with no shine), hex #CF2D4F. It sits in the medium range and suits cool and neutral undertones.

Colour values

Hex #CF2D4F
RGB 207, 45, 79
L* 46.59
a* 63.23
b* 20.96
Chroma 66.61
Hue angle 18.34°
Undertone Cool
Depth Medium
Colour family Red
Saturation Vivid
Finish Matte: full, flat colour with no shine
Brand Butter London
Viola id lip-0068
Last verified 2026-10-24

Who it suits

Colour theory suggests Butter London Loved Up - sassy berry-red cream works with cool and neutral undertones.

Its medium depth sits most naturally on fair, light, medium, tan and deep skin.

A matte finish shows Loved Up - sassy berry-red cream's full, flat colour with no shine, so it reads on the lips very close to its hex.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of Butter London Loved Up - sassy berry-red cream, closest first.

All dupes for Butter London Loved Up - sassy berry-red cream

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