Viola

Smashbox RUBY

Smashbox RUBY is a cool-toned red lipstick in a satin finish (full colour with a soft sheen), hex #D71938. It sits in the medium range and suits cool and neutral undertones.

Colour values

Hex #D71938
RGB 215, 25, 56
L* 46.22
a* 68.76
b* 34.77
Chroma 77.05
Hue angle 26.83°
Undertone Cool
Depth Medium
Colour family Red
Saturation Vivid
Finish Satin: full colour with a soft sheen
Brand Smashbox
Viola id lip-1624
Last verified 2026-10-24

Who it suits

Colour theory suggests Smashbox RUBY works with cool and neutral undertones.

Its medium depth sits most naturally on fair, light, medium, tan and deep skin.

A satin finish keeps the full colour and adds a soft sheen, so RUBY reads slightly brighter than its hex.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of Smashbox RUBY, closest first.

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