Viola

NYX The New Normal

NYX The New Normal is a cool-toned nude lipstick in a gloss finish (shiny and wet-looking; colour payoff ranges from sheer to intense depending on the formula), hex #CAA6A8. It sits in the very light range and suits cool and neutral undertones.

Colour values

Hex #CAA6A8
RGB 202, 166, 168
L* 71.32
a* 13.49
b* 3.94
Chroma 14.05
Hue angle 16.27°
Undertone Cool
Depth Very light
Colour family Nude
Saturation Soft
Finish Gloss: shiny and wet-looking; colour payoff ranges from sheer to intense depending on the formula
Brand NYX
Viola id lip-1322
Last verified 2026-10-24

Who it suits

Colour theory suggests NYX The New Normal works with cool and neutral undertones.

Its very light depth sits most naturally on fair, light and medium skin.

A gloss finish is shiny and often sheer, so The New Normal can read lighter and more translucent on the lips than its hex; payoff depends on the formula.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of NYX The New Normal, closest first.

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Last verified . How we measure.