Viola

NYX Downtown Beauty

NYX Downtown Beauty is a warm-toned brown lipstick in a matte finish (full, flat colour with no shine), hex #7E5036. It sits in the medium-deep range and suits warm and neutral undertones.

Colour values

Hex #7E5036
RGB 126, 80, 54
L* 38.62
a* 16.36
b* 23.20
Chroma 28.39
Hue angle 54.81°
Undertone Warm
Depth Medium-deep
Colour family Brown
Saturation Muted
Finish Matte: full, flat colour with no shine
Brand NYX
Viola id lip-0942
Last verified 2026-10-24

Who it suits

Colour theory suggests NYX Downtown Beauty works with warm and neutral undertones.

Its medium-deep depth sits most naturally on medium, tan and deep skin.

A matte finish shows Downtown Beauty's full, flat colour with no shine, so it reads on the lips very close to its hex.

Closest shades from other brands

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