Dior 649 Nova
Dior 649 Nova is a cool-toned pink lipstick in a gloss finish (shiny and wet-looking; colour payoff ranges from sheer to intense depending on the formula), hex #EF7472. It sits in the light range and suits cool and neutral undertones.
#EF7472 RGB 239, 116, 114 Gloss
Colour values
| Hex | #EF7472 |
|---|---|
| RGB | 239, 116, 114 |
| L* | 63.39 |
| a* | 47.14 |
| b* | 23.69 |
| Chroma | 52.76 |
| Hue angle | 26.68° |
| Undertone | Cool |
| Depth | Light |
| Colour family | Pink |
| Saturation | Vivid |
| Finish | Gloss: shiny and wet-looking; colour payoff ranges from sheer to intense depending on the formula |
| Brand | Dior |
| Viola id | lip-0460 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests Dior 649 Nova works with cool and neutral undertones.
Its light depth sits most naturally on fair, light and medium skin.
A gloss finish is shiny and often sheer, so 649 Nova can read lighter and more translucent on the lips than its hex; payoff depends on the formula.
Closest shades from other brands
Shades from other brands within ΔE 5.0 of Dior 649 Nova, closest first.
Similar shades from Dior
Last verified . How we measure.