Dior 623 Not Shy
Dior 623 Not Shy is a cool-toned red lipstick in a satin finish (full colour with a soft sheen), hex #9F4F4D. It sits in the medium-deep range and suits cool and neutral undertones.
#9F4F4D RGB 159, 79, 77 Satin
Colour values
| Hex | #9F4F4D |
|---|---|
| RGB | 159, 79, 77 |
| L* | 43.51 |
| a* | 32.93 |
| b* | 16.61 |
| Chroma | 36.88 |
| Hue angle | 26.77° |
| Undertone | Cool |
| Depth | Medium-deep |
| Colour family | Red |
| Saturation | Muted |
| Finish | Satin: full colour with a soft sheen |
| Brand | Dior |
| Viola id | lip-0451 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests Dior 623 Not Shy works with cool and neutral undertones.
Its medium-deep depth sits most naturally on medium, tan and deep skin.
A satin finish keeps the full colour and adds a soft sheen, so 623 Not Shy reads slightly brighter than its hex.
Closest shades from other brands
Shades from other brands within ΔE 5.0 of Dior 623 Not Shy, closest first.
- Hypergloss Lip Balm - Dear Lala Dear Me Beauty ΔE 1.1 · virtually identical Compare
- Exuberance Marcelle ΔE 1.3 · virtually identical Compare
- Powerstay Transferproof Matte Lip Cream - B04 Fearless Make Over ΔE 1.5 · virtually identical Compare
- Forever Stay Comfort Lip Glaze - 06 Mantra Somethinc ΔE 1.5 · virtually identical
- WonderBalm! Lip & Blush - Isabel Rollover Reaction ΔE 1.6 · virtually identical
Last verified . How we measure.